Updated and Effective: March 5, 2020
Personal information we may collect from you when you use our services includes contact information, such as your name, address and phone number. It may also include demographic information, such as the age and gender of your children, or billing information, such as your credit card number and billing address.
We may also ask you to provide the contact information of another individual, such as when another person will be accepting, returning or otherwise responsible for equipment you have rented. When you provide us with an individual’s contact information in this context, we will only use this information for the specific reason for which it was provided. If you believe that one of your contacts has provided us with your personal information and you would like to request that it be deleted, please contact us at firstname.lastname@example.org.
As with most websites, we gather certain information automatically. This information may include Internet protocol (IP) address, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the site.
Purpose and Use
Before or at the time of collecting personal information, we will identify the purposes for which information is being collected. We will use your personal information solely for the objective of fulfilling those purposes specified by us, and for other compatible purposes, unless we obtain your consent or as allowed by law. We may use your personal information for the purposes of fulfilling your order, sending you an order confirmation, processing your payment, or as otherwise necessary in order to process your order or communicate with you about your order. We may also use your information to tailor and target content, recommendations, advertisements, and offers we display to you, both on Babyquip and elsewhere online, and to send you communications with information about our products, and services.
Third Party Advertising and Analytics Providers
We work with network advertisers, ad agencies, analytics providers, and other advertising partners to serve Babyquip ads online and to provide us with information regarding use of our site and effectiveness of our advertisements. These third parties may set and access their own tracking technologies on your device (including cookies), and they may otherwise collect or have access to certain information about your use of the site. Some of these parties may collect personal information over time when you visit the Site or other online websites and services. We may share information, typically information that has been de-identified, with third party advertising companies, analytics providers, and other third parties for the purpose of serving you more relevant ads on and off the Site.
We may use a variety of companies to serve our advertisements. Some of these companies are members of the Network Advertising Initiative (“NAI”) or the Digital Advertising Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising and you may want to visit the following webpages, which provide “opt-out” mechanisms for participating companies: http://networkadvertising.org/managing/opt_out.asp and http://www.aboutads.info/choices. You can opt-out from interest based advertising on your mobile device through your mobile device settings.
Please note that opting out through these mechanisms does not opt you out of being served advertising and you will continue to receive generic ads while online.
How We Respond to “Do Not Track” Signals
Please note that your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services that you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, Babyquip does not alter its practices when it receives a “Do Not Track” signal from a visitor’s browser except as specifically required by law. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
In certain situations, we may be required to disclose personal information in response to lawful requests by public authorities. We may also disclose your personal information as required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. We may also disclose your personal information to any other third party with your prior consent.
The security of your personal information is important to us. We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once it is received. We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification. If you have any questions about the security of your personal information, you can contact us at inquiry@BabyQuip.com.
We will only retain your personal information for as long as your account is active or as necessary to provide you services, comply with our legal obligations, resolve disputes and enforce our agreements.
Access, Correction and Choice
If you want to know whether we hold any of your personal information or would like to access, correct, or request deletion of your personal information, you may emailing us at inquiry@BabyQuip.com. We will respond to your request within a reasonable timeframe.
You may sign-up to receive our email newsletter. If you would like to discontinue receiving this information, you may update your email preferences by using the “Unsubscribe” link found in emails we send to you, or by contacting us at inquiry@BabyQuip.com.
We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.